Pitta is one app where people follow the channels they buy from. Your alerts land in an inbox built for them, they reply, order, book and pay from the same thread, and you run it all from your phone.
Free forever for channels. No packages, no per-message fees. Pitta earns only when a customer saves money on a brand gift card.
No more digging through a dozen apps and a hundred forwards. Follow a channel on Pitta and its alerts, offers, receipts and replies arrive in an inbox that separates what matters from what can wait.
Photos, videos, voice notes, documents, polls, reactions, replies, read receipts and link previews. Works offline; sends when you are back.
A channel marks the alerts that matter. Those get their own tab and their own sound, so a price alert never drowns in promotions.
Order from a catalogue, book an appointment, pick delivery or pickup, and watch it move: accepted, packed, out for delivery with the rider's number, delivered.
Buy Dominos, PVR, Myntra, Apollo, Nykaa and 380+ other brands' gift cards from their chat and keep the discount. Codes arrive in the thread with how-to-use steps.
Back up messages, media and settings to your own Google Drive and restore them on a new phone. Pitta cannot read the backup; only you can.
Channels cannot message you until you follow them or accept a request. One tap mutes a channel, a list, or everything.
Every screen on this page is a capture from the shipped build — the same ones on the Play listing. The shops are our demo channels, the orders are real orders, and the replies came from the other end of the conversation.
Add your channel in one screen. Everything a shop, clinic, studio or advisory needs lives under the Channel tab of the same app your customers use.
Every brand on Discover has its own thread. Open it, pick an amount, pay with UPI or card, and the gift card arrives in the same thread with a copy button and the brand's own redemption steps.
A few of the 380+ brands on Discover, with the saving each one carries right now. Rates move with the brand; the app always shows the live figure.
Also on Pitta: Amazon Prime, Puma, Levi's, Westside, Pantaloons, Jockey, Bata, Fastrack, Firstcry, Netmeds, The Body Shop, Uber, Cleartrip, MakeMyTrip, Decathlon, CultFit, Starbucks, Tata Cliq, SonyLiv, ZEE5 and more.
Channels use every feature at no cost, for as long as Pitta exists. We earn only from the brand side of gift cards, so our incentive is the same as yours: customers who keep opening the app.
Every channel gets a website at its own address, built from its catalogue — no HTML, no theme to buy. These are live demo shops: open one, browse it, put something in the basket. The order would land in that shop's Pitta inbox exactly as a real one does.
Five different layouts — Shop, Boutique, Market, Menu and Lookbook — plus the service and magazine variants. A channel picks one in the app and the site rebuilds itself around its own products.
Login is a one-time code sent to your phone. A new login signs the old phone out instantly and wipes its cache.
A channel must have your follow or your accepted request before a single message can be sent. Rate limits stop floods.
Chat backups go to your own Google Drive. Profile details live on your phone. Media links expire in an hour.
Every webhook to a channel is HMAC-signed and retried. API keys are scoped per channel and can be revoked in a tap.
Pitta never stores card or UPI details. Gift-card payments are verified by signature before anything is issued.
The database and media are backed up every night and copied off the server, with a rehearsed restore.
Send from your CRM or billing system with one call, and receive replies, delivery receipts and reactions as signed webhooks. The message still lands in the owner's inbox, so nothing is lost when your server is down.
message.received and message.status, signed with your secret, delivered in order with backoff.# Send an alert to a customer who follows you
curl -X POST https://api.pitta.pro/v1/messages \
-H "Authorization: Bearer $PITTA_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "919848012345",
"type": "text",
"text": { "body": "Gold crossed ₹7,400/g. Your alert level was hit." }
}'
# Replies come back signed
X-Q-Signature: t=1789…,v1=3f1c… ← HMAC-SHA256 of "<t>.<raw body>"
# Full reference: https://pitta.pro/api.htmlInstall the app, sign in with your number, and follow your first channel. Owners add a channel from the same app or from the web portal.
Android 8 or newer. Your phone will ask to allow installs from your browser the first time.
