Alerts · chat · orders · gift cards

The inbox your customers actually open.

Pitta is one app where people follow the channels they buy from. Your alerts land in an inbox built for them; they reply, order, book and pay from the same thread, and you run it all from your phone.

Free forever for channels. No packages, no per-message fees. Pitta earns only when a customer saves money on a brand gift card.

The Pitta inbox: several brand channels alongside Premium Alerts, Kanchi Silk Boutique and Blush & Bloom, each with its latest message.
For customers

Every channel you buy from, in one place.

No more digging through a dozen apps and a hundred forwards. Follow a channel on Pitta and its alerts, offers, receipts and replies arrive in an inbox that separates what matters from what can wait.

Chat that works like chat

Photos, videos, voice notes, documents, polls, reactions, replies, read receipts and link previews. Works offline; sends when you are back.

Regular and Important

A channel marks the alerts that matter. Those get their own tab and their own sound, so a price alert never drowns in promotions.

Order, book, track

Order from a catalogue, book an appointment, pick delivery or pickup, and watch it move: accepted, packed, out for delivery with the rider's number, delivered.

Brand gift cards, cheaper

Buy gift cards for 380+ brands from their chat and keep the discount. Codes arrive in the thread with how-to-use steps.

Your chats on any phone

Chats load from Pitta whenever you sign in, so a new phone picks up where the old one left off. Nothing to back up, nothing to restore.

Nothing without your say

Channels cannot message you until you follow them or accept a request. One tap mutes a channel, a list, or everything.

A Pitta chat with a jewellery boutique: order updates, a basket reminder, a question from the customer and the shop's reply.
Not a mock-up

This is the app, today.

Every screen on this page is a capture from the shipped build — the same ones on the Play listing. The shops shown are sample channels, used for illustration.

  • An order runs its whole life in the threadPlaced, accepted, packed, out for delivery with the rider's number, delivered, paid.
  • You ask, a person answersNo bot maze. The shop reads it on their phone and replies from the same screen.
  • A basket you left is a message, not a nagOne reminder with a button back to it.
For channels

A storefront, a broadcast channel and an order book. On your phone.

Add your channel in one screen. Everything a shop, clinic, studio or advisory needs lives under the Channel tab of the same app your customers use.

  • Broadcasts that landTo all followers or an uploaded list. Text, media, polls, location, product cards. Mark important, schedule, auto-expire, see delivery reports.
  • Catalogue, orders and bookingsProducts with variants and stock, bulk import, discount codes, abandoned-basket reminders, appointment slots, payment recorded at handover.
  • Delivery without a rider appTap Packed, Out for delivery, Delivered. Add the rider's name and number; the customer gets a Call button. Set a flat fee, free above an amount, or a fee by PIN code.
  • A website in a minuteFive layouts, your catalogue, a pitta.pro address or your own domain, and a "Chat on Pitta" button on every page.
  • Team, insights, requestsInvite staff with roles, hand over ownership, read the funnel from broadcast to order, accept or decline messages from people who do not follow you yet.
What the customer sees
Placed→ Accepted→ Packed→ Out for delivery→ Delivered
New order · 1 item1 × Masala DosaTotal ₹80
9:49 PM ✓✓
Order accepted · 1 item · ₹809:51 PM
Out for delivery · 1 item · ₹80 · Rider: Ravi · 98480 1234510:12 PM
Order delivered · 1 item · ₹8010:31 PM
Payment received · ₹80 · UPI10:32 PM
A brand channel in Pitta: the welcome message with amounts, how to redeem and validity, and a savings bar with a Buy button.
Gift cards

Big brands, real discounts, inside the chat.

Every brand in Deals has its own thread. Open it, pick an amount, pay with UPI or card, and the gift card arrives in the same thread with a copy button and the brand's own redemption steps.

  • Most of the discount is yoursThe brand pays Pitta a commission on each card. Pitta keeps a small part of it and passes the rest to you — the saving you see on the card is exactly what you save.
  • Paid, or refunded, never stuckIf a card cannot be issued the payment is returned automatically, and a person is alerted if it ever is not.
  • Sort Deals by savingFilter 380+ brands by category and minimum discount. The hero rail changes every hour so you always see something new.
The Best deals list in Pitta, sorted by the live saving on each brand.
On Pitta today

Categories people shop every day.

A few of the categories in Deals. Each carries brands with live savings that move in real time — the app always shows the current figure.

Food & DiningUp to 17%
Movies & EventsUp to 18%
FashionUp to 10%
Beauty & CareUp to 8%
Health & PharmacyUp to 11%
ElectronicsUp to 7%
GroceriesUp to 6%
TravelUp to 12%
StreamingUp to 20%

New brands and categories are added to Deals every week.

No packages. No per-message fees. No expiry.

Channels use every feature at no cost, for as long as Pitta exists. We earn only from the brand side of gift cards, so our incentive is the same as yours: customers who keep opening the app.

Free forever
Trust and safety

Built like a bank app, not a group chat.

One device, one number

Login is a one-time code sent to your phone. A new login signs the old phone out instantly and wipes its cache.

Consent first

A channel must have your follow or your accepted request before a single message can be sent. Rate limits stop floods.

Your data stays yours

Profile details live on your phone. Media links expire in an hour.

Signed integrations

Every webhook to a channel is HMAC-signed and retried. API keys are scoped per channel and can be revoked in a tap.

Payments by Razorpay

Pitta never stores card or UPI details. Gift-card payments are verified by signature before anything is issued.

Nightly backups

The database and media are backed up every night and copied off the server, with a rehearsed restore.

Developers

Plug your own software in.

Send from your CRM or billing system with one call, and receive replies, delivery receipts and reactions as signed webhooks. The message still lands in the owner's inbox, so nothing is lost when your server is down.

  • REST API with idempotent sendsText, images, video, documents, polls and reactions. Retries never duplicate.
  • Webhooks with HMAC-SHA256message.received and message.status, signed with your secret, delivered in order with backoff.
  • Keys and webhooks in the portalCreate, rotate and revoke without asking anyone.
# Send an alert to a customer who follows you
curl -X POST https://api.pitta.pro/v1/messages \
  -H "Authorization: Bearer $PITTA_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "919876543212",
    "type": "text",
    "text": { "body": "Gold crossed ₹7,400/g. Your alert level was hit." }
  }'

# Replies come back signed
X-Q-Signature: t=1789…,v1=3f1c…   ← HMAC-SHA256 of "<t>.<raw body>"

# Full reference: https://pitta.pro/api.html
Get Pitta

Get Pitta on Google Play.

Free on Android. Follow the brands and shops you like, chat with them and catch their deals — and if you run a shop, start your channel from the same app or the web portal.

Android 7.0 or newer. Free to download.

A chat with Spice Route Kitchen showing a new order for three items totalling 527 rupees, cash on pickup.
Chat with us