The same app is two products. A customer follows channels and gets a quiet inbox. A shop creates a channel and gets a broadcast list, a catalogue, orders, delivery, a website and an API. Nothing below is on a paid tier, because there isn't one.
A shop can only reach you after you follow it. That single rule is what makes the rest of the inbox calm.
Everything you expect a modern messenger to do, without the things you don't want it to do.
The catalogue lives in the chat, so ordering is a message, not a new app.
Browse by category or city, or use Near me to find channels around you. Only verified channels appear in Explore — an unverified one can still be followed by link or by search, but it cannot advertise itself to strangers.
Results match a channel's name, handle, category and city, in that order of relevance, and the order is stable — not a feed that reshuffles on every open.
A tick means we checked a real registration — GST, Udyam, a company number, a domain or a document — against the name on the channel. A verified channel cannot quietly rename itself afterwards.
Buy a brand gift card inside the app at a discount, and keep it in your chat with the brand. The code and PIN arrive as a message you can star, with the expiry and the redemption instructions attached. Hundreds of brands are listed; each one shows its own denominations and its own saving before you pay.
This is how Pitta makes money. It is the only way it does — no packages for shops, no per-message fee, no advertising.
A channel cannot message you until you follow it or accept its one request. Unfollowing ends it for good — a channel you unfollowed cannot be answered back into your inbox.
A channel that hasn't earned a follow gets exactly one sealed request. It cannot send a second until you accept the first, so nothing can stack up behind your decision.
A login code is marked as one, and the notification says a code arrived rather than showing it on your lock screen. You can block codes from any channel from the chat menu — and switch them back on when a login fails.
When a channel posts an AI-generated image, it carries a label. The app also checks the file's own provenance data rather than taking the sender's word for it.
Your number is signed in on one device. Signing in elsewhere signs the old phone out immediately and clears what was cached on it.
From Settings, in the app, at any time. The screen tells you exactly what will be deleted and what has to be kept before you confirm. How deletion works.
Create one from the same app in about a minute. Up to ten channels on an account, free, with no package to choose.
Photos, description, price, options and variants with their own price deltas, stock, and per-item GST with a default for the shop. Search and paging when the list gets long.
Load the whole catalogue from a file. Errors come back with the line number that caused them, so a 300-row sheet is fixable in one pass.
Group products the way your shop is actually laid out; the storefront's category navigation follows it automatically.
Accept or reject, mark packed, out for delivery with a rider's name and number, then completed. The customer sees every step in the chat as it happens.
Flat fee, per-PIN-code zones, or free above an amount you set. Pickup and takeaway as their own option.
Cash on delivery, or online payment where you have it switched on. Abandoned baskets are visible, so you can ask.
Open slots, take reservations and confirm from the same screen as your messages.
Every channel gets a real shop on the web at its own address — yourname.pitta.pro, or a domain you own.
Shop, Boutique, Market, Menu and Lookbook are different sites, not four recolours of one: different hero, different category navigation, different product cards.
A working basket, add-ons, tappable coupons, the GST line, delivery or takeaway with your own zones and fees — and the order arrives in your Pitta inbox like any other.
Multi-image gallery with a full-screen lightbox, related products, search, sort, price filter, and a share row in your brand's colours.
About, Privacy and Terms pages you write yourself, in more than one language if you sell in more than one, plus custom pages.
Title, description, social preview image and a favicon generated from your logo — set from the app, no HTML anywhere.
Auto-detected at checkout, for when you sell past the border.
Who opened, who replied, what sold and when your day is busiest — as a screen you can tap into, not a PDF.
Follower count and growth, and the list itself.
Invite staff by number. An invite is pending until they accept it, roles decide what each person can do, and the owner's controls stay with the owner. Staff can leave; only the owner can delete.
A channel can be driven by your own system: send messages from your backend, receive every inbound message on a webhook, and verify each delivery with an HMAC signature. Authentication codes have their own message type with four fixed templates, so a login code reaches the person waiting for it even when they have never followed you.
| Platform | Android 8.0 or newer. iOS is not released yet. |
|---|---|
| Sign-in | Your phone number and a one-time code. No password. |
| Size | About 28 MB. |
| Price | Free, for customers and for channels. Gift cards are the only thing you ever pay for. |
| Languages | English, with per-shop website pages in the languages each shop writes them in. |
Install the app, sign in with your number, follow a shop — or create your channel and put your catalogue in front of the people who already buy from you.